Strategic Planning

majara_compassThe Majara Group uses the OGSM methodology to help you build a strategic plan for your business:

OGSM History

Developed in Japan in the 1950’s by the major car manufacturers, OGSM has since been adopted by many Fortune 500 companies (e.g. P&G) as their primary strategic planning tool.

What It Is

A strategic planning framework that uses a top-down approach to define the Objective, Goals, Strategies & Measures (OGSM) of your business. The output is a clear, simple and concise (ONE page) strategic plan:

  • Objective: The objective / vision for your business
  • Goals: Translation of your vision into specific goals e.g. turnover, profit, market share, professional organisation etc.
  • Strategies & Measures: What strategies (i.e. ‘choices’) will be necessary in order for you to achieve the goals (& ultimately the vision) and the specific measures (milestones) used to track progress

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The OGSM methodology makes a clear distinction between the ‘business’ and the ‘organisation’ i.e. people. In this respect, goals, strategies & measures will be developed for both the business and organisation (but united under a single overall objective).

How It’s Developed

Following the philosophy of The Majara Group – helping businesses build themselves – your OGSM is developed in full partnership with you:

  • 2 day off site ‘event’ (location & logistics to be decided by client)
  • On your side: representation from every function of your business (ideally 10-20 people)
  • Full OGSM training provided by The Majara Group
  • Professional facilitator / moderator from The Majara Group
  • Post event: full write-up by The Majara Group – a ONE page OSGM and recommended ‘next steps’ (see below)

Benefits For You

The primary purpose of an OGSM is to guide your business to long-term success. An OGSM ensures you have a medium- to long-term strategic plan that can guide your short-term choices & targets across your total business e.g. annual sales targets, brand acquisition strategy / portfolio rationalisation, investments in the organisation etc.

You can develop multiple OGSMs that all link to one another. This ensures that your different businesses / divisions are united under a single objective and that cohesive strategies exist between them.

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OGSM Next Steps

Many actions emerge following an OGSM. Below is a list of the most common next steps, which The Majara Group can assist you with:

  • Deployment to wider organisation: if deployed efficiently, an OGSM can unite your whole organisation behind a common business objective. This helps ensure your people are focused on achieving the big picture and NOT wasting time on non-value-adding work. Deployment to your wider organisation could take the form of a deployment ‘event’, or a series of training workshops.
  • Deployment to stakeholders: by sharing your OGSM with key stakeholders e.g. principle manufacturers (in the case of distribution companies), this allows key influences of your business to be aware of and be aligned to your objectives and strategies.
  • Translation in balanced scorecards: using Kaplan / Norton methods.
  • Development & implementation of measuring tools: some goals are easy to measure e.g. turnover. For other goals e.g. having a professional organisation, it is necessary to design and implement effective measuring tools to track progress. The Majara Group can assist you with this using simple, cost-effective methods.
  • Re-alignment of organisation: once you are clear on your objective, goals and strategies, it may be necessary to review your organisation to align it fully to your OGSM. See Organisational Planning section.

A Live Document:

An OGSM is a live document and should be reviewed regularly, i.e. annually. The objective of each review is to take into account progress and any changes in the macro-environment / consumer trends, then update the goals, strategies and measures accordingly.

Download an example of an OGSM here.